The Asymmetry
The Starbucks siren is intentionally asymmetrical. If you look closely, the face of the siren is not perfectly symmetrical. One side of her face is slightly shadowed, and the waves of her hair differ on each side. This subtle imperfection was introduced during the 2011 redesign to give the logo a more human and organic feel, as perfect symmetry can sometimes feel unnatural or cold.
This design choice reflects the brand’s desire to appear more approachable and authentic, emphasizing handcrafted quality and uniqueness—key traits Starbucks associates with its products. Many people don’t notice this unless it’s pointed out, as the design is skillfully balanced overall.
Let me know if you’d like to explore more details about the Starbucks logo or its evolution!
